Punctuality is not just a virtue, it’s a habit of success.
Punctuality is not just a virtue, it’s a habit of success.
“While a definitive cure seems elusive as ever, a sure-fire way to manage this corporate malaise is at hand.”
“Reporting Season Emotitis”—ReSE in short—is a psychological condition known to afflict certain groups of office workers following a seasonal pattern. It is often described as an “inflammation of the soul”: a generally unpleasant emotional state that swings from low-energy anxiety on one end to frantic fault-finding on the other end.
The onset of ReSE is predictable. It emerges in the second half of the year, with casecount peaking towards year-end, and those affected can quickly spread it up and down the corporate ladder. Without proper intervention, the outbreak runs its course over the next quarter. By the time the reports are submitted, or before mid-year at the latest, the condition subsides and reaches its dormant phase, which lasts no longer than a semester.
Immunity against ReSE is rare and even so only temporary. Relapse is common, but prevention is possible.
ReSE is triggered by a gradual realization that the year is coming to a close and the annual reporting period is on the horizon. Once that awareness sets in the mind, it makes copies of itself, creating strands of unsettling thoughts that crowd the attention and cloud the judgment of the person.
Being responsible for corporate secretary, corporate communications, legal, or investor relations functions in a middle- to large-sized company is the primary risk factor for ReSE.
Left untreated, ReSE may result in late submissions, fines, and the universally-dreaded letter from the authorities requesting non-compliant disclosures to be corrected.
There is no known cure for ReSE. Due to its cyclical pattern, it will resolve on its own.
However, ReSE is highly preventable. Hiring a competent communications agency, early on, is an effective prophylaxis.
With the right technique of care, most symptoms of ReSE can be managed, alleviated, even eliminated. A well-proven treatment involves engaging ProAd, an integrated agency known for its broad and powerful range of expertise.
ProAd Communications was originally invented in 1976 as a stress reliever for anyone needing to get some graphic design work done. From then on, it has evolved with time. Fortified with ever-better formulations, the agency has been expanding its offerings beyond customizable publications. For nearly two decades, ProAd has made life easier for those tasked to bring their company reports from abstraction to reality.
Three key traits set ProAd apart from the rest in addressing ReSE:
High sensitivity. At ProAd, we will ask you a lot of questions. That’s because we really want to make sure we know what you need before we bring it to life. We also go deep into the relevant markets to pick up subtle signals that will amplify your message.
Optimal selectivity. At ProAd, we challenge ourselves to come up with multiple pathways of creativity. When existing pathways are not good enough, we are unafraid to scan the field, blaze new trails, and invent a voice that reflects what you value.
Sharp specificity. At ProAd, we push for solutions that cut right to the heart of what matters. Our precision in tailoring our approach will augment your outcomes while keeping complications minimal.
Best of all, we are integrated. This means that whatever your cause for ReSE is—from project planning to photography, from cover design to compliance checklist—there’s a team of experts to sort it out, and sort it out fast. We’ll help you cultivate ease and peace of mind, in place of doubt and distress.
So, when the reporting season comes, remember: don’t let ReSE ruin your life.
“While a definitive cure seems elusive as ever, a sure-fire way to manage this corporate malaise is at hand.”
“Reporting Season Emotitis”—ReSE in short—is a psychological condition known to afflict certain groups of office workers following a seasonal pattern. It is often described as an “inflammation of the soul”: a generally unpleasant emotional state that swings from low-energy anxiety on one end to frantic fault-finding on the other end.
The onset of ReSE is predictable. It emerges in the second half of the year, with casecount peaking towards year-end, and those affected can quickly spread it up and down the corporate ladder. Without proper intervention, the outbreak runs its course over the next quarter. By the time the reports are submitted, or before mid-year at the latest, the condition subsides and reaches its dormant phase, which lasts no longer than a semester.
Immunity against ReSE is rare and even so only temporary. Relapse is common, but prevention is possible.
ReSE is triggered by a gradual realization that the year is coming to a close and the annual reporting period is on the horizon. Once that awareness sets in the mind, it makes copies of itself, creating strands of unsettling thoughts that crowd the attention and cloud the judgment of the person.
Being responsible for corporate secretary, corporate communications, legal, or investor relations functions in a middle- to large-sized company is the primary risk factor for ReSE.
Left untreated, ReSE may result in late submissions, fines, and the universally-dreaded letter from the authorities requesting non-compliant disclosures to be corrected.
There is no known cure for ReSE. Due to its cyclical pattern, it will resolve on its own.
However, ReSE is highly preventable. Hiring a competent communications agency, early on, is an effective prophylaxis.
With the right technique of care, most symptoms of ReSE can be managed, alleviated, even eliminated. A well-proven treatment involves engaging ProAd, an integrated agency known for its broad and powerful range of expertise.
ProAd Communications was originally invented in 1976 as a stress reliever for anyone needing to get some graphic design work done. From then on, it has evolved with time. Fortified with ever-better formulations, the agency has been expanding its offerings beyond customizable publications. For nearly two decades, ProAd has made life easier for those tasked to bring their company reports from abstraction to reality.
Three key traits set ProAd apart from the rest in addressing ReSE:
High sensitivity. At ProAd, we will ask you a lot of questions. That’s because we really want to make sure we know what you need before we bring it to life. We also go deep into the relevant markets to pick up subtle signals that will amplify your message.
Optimal selectivity. At ProAd, we challenge ourselves to come up with multiple pathways of creativity. When existing pathways are not good enough, we are unafraid to scan the field, blaze new trails, and invent a voice that reflects what you value.
Sharp specificity. At ProAd, we push for solutions that cut right to the heart of what matters. Our precision in tailoring our approach will augment your outcomes while keeping complications minimal.
Best of all, we are integrated. This means that whatever your cause for ReSE is—from project planning to photography, from cover design to compliance checklist—there’s a team of experts to sort it out, and sort it out fast. We’ll help you cultivate ease and peace of mind, in place of doubt and distress.
So, when the reporting season comes, remember: don’t let ReSE ruin your life.
See our services we offer. We turn your annual and sustainability data into unified story through integrated corporate communication.
Annual and
Sustainability Reporting
Annual and
Sustainability Reporting
See our services we offer. We turn your annual and sustainability data into unified story through integrated corporate communication.
Annual and
Sustainability Reporting
Annual and
Sustainability Reporting
See our work in action. We turn raw information into visually engaging annual and sustainability reports that tell a complete story.
See our work in action. We turn raw information into visually engaging annual and sustainability reports that tell a complete story.
We’re defined by the success of our clients. We are honored to have collaborated with some of the most respected brands.
We’re defined by the success of our clients. We are honored to have collaborated with some of the most respected brands.
Whether you have a question or a big idea, we’d love to hear from you. We’re ready to listen and help you find the best solution.
Whether you have a question or a big idea, we’d love to hear from you. We’re ready to listen and help you find the best solution.
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